Greater London, 1997; the British music industry is on a winning run. Britpop band fuzz, Oasis, grass, and The vitality regulation the air and Cool Britannia is in full swing. Twenty-seven-year-old A & R man Steven Stelfox (Saint Nicholas Hoult) is slash and burn his way through the music concern, a universe where ‘no one know anything’ and where career are make and interrupt by opportunity and the volatile taste of the general populace